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Expertise in Agriculture, Import-Export & Digital Marketing
All packs
8 weeks

Growth Pack

Structure, grow and start converting

The Growth Pack goes further: it is no longer just about being present online, but about building a real digital set-up capable of supporting the growth of your business.

  1. Strategy
  2. Content
  3. Website/E-commerce
  4. Digital presence
  5. Launch
  6. Follow-up
Choose this pack — 1,500,000 FCFAPay by Mobile Money or bank card
Duration8 weeks
Steps6 steps
Investment1,500,000 FCFA

How your support programme unfolds

  1. 1

    01 — Diagnostic & strategy

    1 week
    • Business analysis
    • Positioning analysis
    • Target audience analysis
    • Competitor analysis
    • Identification of opportunities
    • Definition of objectives
    • Digital strategy
    • Action plan

    Deliverable: strategy and roadmap.

  2. 2

    02 — Positioning & content

    1 week
    • Offer positioning
    • Structuring of key messages
    • Editorial line
    • Content structuring
    • Presentation of products/services
    • Creation/adaptation of content for digital channels

    Goal: make it quickly clear who you are, what you offer and why people should choose you.

  3. 3

    03 — Website

    3 weeks

    Depending on the project's needs: a professional showcase website or an e-commerce site. The package includes in particular:

    • Site architecture
    • UX/UI
    • Custom design
    • Development
    • Pages and content
    • Responsive design
    • Forms
    • Required integrations
    • Basic technical SEO
    • Go-live
    • Testing

    For an e-commerce site

    • Product catalogue
    • Product pages
    • Shopping cart
    • Checkout process
    • Setup of the available payment methods
    • Management of the essential customer journey elements
  4. 4

    04 — Digital presence

    1 week
    • Structuring of social media
    • Profile optimisation
    • Content plan
    • Creation/adaptation of the first pieces of content
    • Publishing recommendations
    • Alignment of your different channels
  5. 5

    05 — Launch

    1 week

    We prepare the launch of your digital set-up.

    • Website review
    • Content review
    • User journey testing
    • Fixes
    • Go-live
    • Launch support
  6. 6

    06 — Follow-up & optimisation

    1 week

    After the launch, we don't leave you on your own.

    • Initial follow-up
    • Analysis of early feedback
    • Identification of areas for improvement
    • Recommendations
    • Priority adjustments
    • Launch review

What you walk away with

  • A strategy
  • A structured digital identity
  • A professional website or e-commerce site
  • An organised digital presence
  • Launch support

Investment: 1,500,000 FCFA

Not included in the pack

These items can be added by quote if needed.

  • Domain name and hosting (billed separately, at cost)
  • Premium licences, themes and plugins
  • Advertising budget (Facebook Ads, Google Ads…)
  • Professional photo and video production
  • Travel costs outside Abomey-Calavi / Cotonou
  • Third-party payment solution fees (commissions)
  • Maintenance after the support period