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Expertise in Agriculture, Import-Export & Digital Marketing
All packs
12 weeks

Performance Pack

Build, deploy and accelerate your growth

The pack for businesses that want to go beyond simply building a website and put a complete digital ecosystem in place, with a genuine growth and follow-up approach.

  1. Audit
  2. Strategy
  3. Web ecosystem
  4. Content
  5. Acquisition
  6. Launch
  7. Optimisation
Choose this pack — 3,000,000 FCFAPay by Mobile Money or bank card
Duration12 weeks
Steps6 steps
Investment3,000,000 FCFA

How your support programme unfolds

  1. 1

    01 — Full strategic audit

    1 week

    We study the business before defining the strategy.

    • Business analysis
    • Positioning
    • Offer
    • Target audiences
    • Customer journey
    • Digital presence
    • Competition
    • Opportunities
    • Strengths and areas for improvement

    Deliverable: a strategic digital transformation plan.

  2. 2

    02 — Brand & communication strategy

    1 week
    • Positioning
    • Key messages
    • Value proposition
    • Communication strategy
    • Editorial line
    • Content architecture
    • Visual recommendations
    • Digital presence strategy
  3. 3

    03 — Web ecosystem design

    4 weeks

    Depending on your needs: an advanced showcase website or an e-commerce platform. Including in particular:

    • UX architecture
    • Custom UI design
    • Development
    • Strategic pages
    • Content management
    • Catalogue and products (for e-commerce)
    • User journey
    • Forms
    • Integrations
    • Technical SEO
    • Responsive optimisation
    • Testing
    • Basic security hardening
    • Production release
  4. 4

    04 — Content & acquisition

    2 weeks

    We prepare the elements that let the set-up start delivering results.

    • Content strategy
    • Creation/adaptation of content
    • Initial editorial plan
    • Social media
    • Profile optimisation
    • SEO recommendations
    • Acquisition strategy
    • Preparation of digital campaigns where relevant
  5. 5

    05 — Launch & activation

    1 week
    • Go-live
    • Full review
    • Testing
    • Fixes
    • Activation of the different channels
    • Launch support
    • First optimisation recommendations
  6. 6

    06 — Follow-up & optimisation

    3 weeks

    This is where the Performance Pack truly stands out: we track the first results and work on improvements.

    • Performance analysis
    • Tracking of key indicators
    • User behaviour analysis
    • Content optimisation
    • Customer journey optimisation
    • Strategic recommendations
    • Adjustments
    • Regular check-in points
    • Final review

What you walk away with

  • A complete strategy
  • A professional web ecosystem
  • A content strategy
  • A structured digital presence
  • Launch support
  • Follow-up and optimisation

Investment: 3,000,000 FCFA

Not included in the pack

These items can be added by quote if needed.

  • Domain name and hosting (billed separately, at cost)
  • Premium licences, themes and plugins
  • Advertising budget (Facebook Ads, Google Ads…)
  • Professional photo and video production
  • Travel costs outside Abomey-Calavi / Cotonou
  • Third-party payment solution fees (commissions)
  • Maintenance after the support period