Marketing & Sales
Agricultural Marketing Training
Learn how to add value to your farm products, promote them and sell them, both offline and online.
Register — 50,000 FCFAPay by Mobile Money or bank card
DatesNovember 18 – 20, 2026
Duration3 days (18 hours) · 9:00 AM – 4:00 PM
LocationStriveSync Headquarters, Zoundja, Abomey-Calavi
FormatIn person
Seats25 participants maximum
Price50,000 FCFA
About this training
This hands-on training gives you the tools to build a marketing strategy tailored to your farm: market research, positioning, pricing, distribution channels, social media and online sales. Every module draws on real cases from the Beninese market.
Objectives
- Analyze your market and identify your target customers
- Set a profitable and competitive selling price
- Choose the right distribution channels
- Promote your products on social media
- Put a sales action plan in place
Who it's for
- Farmers and agricultural producers
- Cooperatives and producer groups
- Agri-food entrepreneurs
- Agronomy students
Training schedule
- 1
Day 1 — Understanding your market
9:00 AM – 4:00 PM- Fundamentals of agricultural marketing
- Market research and competitor analysis
- Segmentation and target customers
- 2
Day 2 — Building your offer
9:00 AM – 4:00 PM- Positioning, branding and packaging
- Setting your selling price
- Short and long distribution channels
- 3
Day 3 — Selling and communicating
9:00 AM – 4:00 PM- Digital marketing: Facebook, WhatsApp Business, TikTok
- Online sales and customer loyalty
- Workshop: your personalized sales action plan
Included in the price
- Course materials
- Coffee break and lunch
- Certificate of completion
- 1 month of post-training follow-up